Strategy Masterclass · For Serious Authors
Book Selling Secrets
with Kate Dashwood & Shallon Lester
A practical, no-fluff roadmap to market your book, build a community, and drive consistent sales.
A premium live masterclass for authors who are serious about building visibility, community, and long-term book sales.
September 26
9:00 AM Pacific · 12:00 PM Eastern · 5:00 PM London
One-time payment · One-year unlimited access · No refunds due to digital nature of product
Sound Familiar?
You Wrote the Book.
Now What?
Most authors finish their manuscript and hit a wall. Not because the book isn't good — but because no one teaches the part that comes after.
"I published my book and nobody bought it."
You did everything right — wrote it, edited it, launched it. And then... silence.
"I post constantly and still feel invisible."
You're showing up every day, but the algorithm doesn't care and your audience isn't growing.
"I don't know what actually works."
There's endless advice online — BookTok, Substack, Amazon Ads, newsletters — but no one tells you where to actually start.
"I feel like I'm doing this completely alone."
Writing a book is one thing. Marketing it is a completely different skill nobody teaches you.
Stop guessing your way through book marketing. Learn the exact systems Shallon Lester and Kate Dashwood used to build engaged communities, grow visibility online, and create sustainable book sales.
What You'll Learn
Inside the Masterclass
Focused on outcomes. Built around transformation. No filler content.
The exact content formula that turns casual viewers into loyal, paying fans
How to position yourself as the go-to expert in a crowded niche
The psychology of trust — what makes audiences buy from creators
How to repurpose one piece of content across 5+ platforms without burning out
Monetization strategies that work even with a small, engaged audience
The storytelling techniques that make your content impossible to scroll past
This Masterclass Is For You If…
Content creators who feel stuck on the hamster wheel of posting without results
Coaches, consultants & service providers who want content that actually converts
Entrepreneurs building a personal brand and want to do it strategically
Anyone who has tried 'post more' and is ready for a smarter approach
Your Hosts
Meet the Experts
Kate Dashwood
Oxford-Trained Author & Book Coach
Kate Dashwood is an Oxford-trained author and Book Coach helping people turn their stories and expertise into a published book to build authority, open new opportunities, and leave legacy. She self-published and sold thousands of copies of "The Bali Adventure" and "The Paris Adventure." Now through practical systems and platform strategy, she helps authors navigate all the steps of the writing and self-publishing process, including effective marketing and sales.
Shallon Lester
Random House Author & Creator Strategist
Shallon Lester is a Random House author, history podcaster, and YouTube creator known for building one of the internet's most engaged female-focused communities. Through honesty, humor, and psychology-driven storytelling, she has mastered the art of turning casual viewers into loyal audiences.
Why Trust This
Real Experience. Real Results.
This isn't advice from people who read books about marketing. We built this system based on 15 years of doing the work — building communities, selling books, and figuring out what actually works in the modern publishing landscape.
1M+
Combined community reach across platforms
2
Published authors with proven self-publishing results
Multiple
Platforms mastered — YouTube, Substack, podcasts, Amazon
Years
Of real audience-building experience — not theory
The Format
What to Expect
This isn't a passive webinar you put on in the background. It's a focused working session designed to produce real results.
01
Strategy-First
Every section is built around practical application — not theory. You'll leave with a clear plan of action.
02
Workshop Style
Think of it as a working session, not a lecture. You'll be prompted to think about your own book and audience throughout.
03
Coaching Elements
Real examples, case studies, and feedback woven throughout — so you can see exactly how these strategies play out.
04
Live Q&A Included
The masterclass includes a recorded live Q&A session where attendee questions are answered in real time.
Included Resources
Everything That Comes With It
PDF Resource Guide
A downloadable companion guide with the key frameworks, platform recommendations, and action steps covered in the masterclass.
Recommended Tools & Platforms
A curated list of the marketing tools, platforms, and services Shallon and Kate actually use — with context on when and why to use each.
Indie Author Workflow Templates
Suggested workflows for managing your content calendar, audience engagement, and book marketing across channels — without burning out.
One-Year Unlimited Access
Revisit the masterclass as many times as you need for a full year. Your access lasts 12 months, so you can return as your platform grows.
Content Prompt Pack
A collection of writing and content prompts designed specifically for authors — to help you stay visible without running out of ideas.
Live Q&A Session
A dedicated Q&A segment is built right into the masterclass — get your specific questions answered in real time during the session.
Investment
Secure Your Spot Now!
No subscriptions. No recurring fees. Pay once and own it forever.
Most Popular
Standard
- Full webinar masterclass
- One-year unlimited replay access
- PDF resource guide
- Content prompt pack
- Recommended tools list
- Indie author workflow templates
Questions
Frequently Asked
Not ready yet?
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